Once again I find myself nodding along to a Todd Hussey article on ModernMSP.com—this time about the buyer’s journey. As Todd dishes out nuggets of sales and marketing wisdom, I can’t help but think how crucial this information is for an industry that’s reaching a significant turning point in how they conduct their business.
At a high level, the most important takeaways are to understand your audience and learn how to help them understand you.…
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